One financier, 1,000 won. About seventy U.S. cents.
Honestly that single fact is the whole pitch for this place.
I’ve been going here for a while - long before it was called Hayeongdang (하영당). Back then it was a tiny shop in a Guam-dong alley called 7days (세븐데이즈), the kind of place only people in the neighborhood knew about.
The old shop was tucked into a back street in Chilgok, Buk-gu. Quiet sign, short line, and these handmade financiers (휘낭시에) for a thousand won each. I used to stop by for a snack, or to grab gift boxes for thank-you presents.
Then this May the whole thing moved. New, bigger space right in front of Dongcheon Station, and a new name to go with it. I spotted the red sign while driving past and pulled over - “wait, isn’t that the same shop?”
From 7days to Hayeongdang
The new store sits directly across from Exit 1 of Dongcheon Station. You can see the red sign from the elevated train window, that’s how close it is. It’s at a busy intersection, so compared to the old alley shop it feels like the place really grew up.
On opening day there were congratulatory flower wreaths all down the sidewalk, and even in the rain the place was packed. It felt like every old 7days regular showed up at once.
Quick info before I go on:
- Name: Hayeongdang (formerly 7days / 세븐데이즈)
- Address: 70 Daecheon-ro, Buk-gu, Daegu (in front of Dongcheon Station Exit 1)
- Hours: Mon-Sat 10:00-19:00 (Saturday break 16:00-17:00)
- Sundays are sometimes shortened or closed, so check before you go
- Menu: Financier 1,000 won / Wangnangsie 1,300 won / Baton financier 1,000 won / Cookies 1,300 won / Oranda 1,000 won
- Payment: card at the kiosk (bank transfer for delivery orders)
- Nationwide delivery available
📍 View Hayeongdang (하영당) on Google Maps →
One more reason it’s busier than ever: in June it was featured on a Korean TV show as Daegu’s 1,000-won financier spot. The line was already long, and the broadcast made it longer, so these days you really do want to arrive early.
A note for travelers: a card is fine here, and almost everywhere in Korea - any internationally accepted card works without a fuss. There’s no tipping culture, so don’t tip; it’ll just confuse the staff. English isn’t really spoken at the counter, but ordering is easy - you order on a touchscreen kiosk, and you can point at what you want in the case. If you get stuck, Korean map apps (Naver Map, KakaoMap) work far better than Google Maps for walking and transit directions here.
The financiers, at a price that doesn’t make sense
The first thing that hits you walking in is butter. That smell is the reason people say they can’t walk past without buying something.
The case holds more than twenty kinds of the standard financier alone - plain, chocolate, salted chocolate, white chocolate, dark chocolate, cheese crumble, lemon raisin, almond, fig, cranberry, soboro, pretzel. You can lose a few minutes just deciding.
For the price, the quality is genuinely surprising. Crisp edges, soft and moist center - textbook financier. The butter flavor is rich but the finish isn’t heavy, so it goes perfectly with a cup of coffee.
The ones I reach for most are plain and almond. This is a shop that nails the basics, and when the plain version is this good, you end up trusting everything else in the case.
A small tip: the chocolate-based flavors, especially salted chocolate, sell out fast. Go in the afternoon and they’re mostly gone. If you’re a chocolate person, come in the morning.
Wangnangsie, baton, and cookies
The bigger version is called wangnangsie (왕랑시에) - locals also jokingly call it “ttungnangsie,” roughly “chubby financier.” It’s 1,300 won, and for the size it’s the more filling choice.
Cut one open and the inside is this soft. I like the larger size, so I often load up on these. One honest warning: the salted wangnangsie can be quite salty for some people. If you’re sensitive to salt, buy just one or two of the salt flavors to test.
The long, slim ones are baton financiers (바통 휘낭시에). Also 1,000 won each, with about eight kinds. They’re smaller than the famous baton place over in Samdeok-dong but about a third of the price, so baton fans tend to stock up here.
Besides the baked bars, there are cookies too - levain and chocolate chip, 1,300 won each.
The levain cookie (르뱅쿠키) is loaded with dark chocolate and walnuts, dense and rich. The chocolate chip one is heavy on dark chocolate. The trap is that you walk in for financiers and walk out with cookies too.
They also sell oranda, but it can melt in warm weather, so it’s often sold out this time of year.
Ordering, paying, and a few honest gripes
You order at one of two kiosks. Pick what you want, pay by card, take the number ticket, and the owner bags everything up front. Each financier is individually wrapped, which makes it easy to grab as a gift.
On busy days the owner comes out to guide the line directly. It’s long, but it moves faster than you’d expect.
One practical thing: because demand is so high, in-store purchases are capped at three per item. If you want a lot, place a reservation order ahead - reservations have no quantity limit.
It wouldn’t be a real review if I only listed the good parts, so here are the downsides.
First, popular flavors sell out very quickly. Sometimes the kiosk shows an item as sold out while it’s still in the case, or the other way around, so stock can get a little confusing. I’ve had to re-pick after being told “that one just sold out.”
Second, there’s no sign in the shop about how to store them or eat them at their best. First-timers might wonder what to do. For the record: if you’re not eating them right away, freeze them and thaw at room temperature, or microwave for 30 seconds and they taste freshly baked again.
Third, the staff are generally friendly, but it can get hectic during rush hour. It’s just that busy, so go in with that expectation and you’ll be fine.
Parking and the wait - read this first
There’s no dedicated parking. You squeeze into the alley or pull over on the shoulder in front of the shop for a moment. During the day a spot or two might open in the alley, but it’s not easy. If you’re just picking up a delivery order, you can park out front briefly.
Timing is everything with the wait. It opens at 10, and there’s already a line at opening. Around noon you might wait 30 minutes to an hour. Oddly, about an hour after opening - say 11 - the line tends to thin out. But after 1 p.m. the popular flavors are mostly gone, so if you’re after the chocolate ones, mornings it is.
Also, if you leave a receipt review on Naver, they give you an extra financier of your choice. A small thing, but a fun one to claim.
Live far away? Delivery is a good option
If you’re outside Daegu, they ship nationwide. I’ve used it myself to put together thank-you gifts in bulk.
It’s simple. You text the shop (0507-1400-6833) with the flavors and quantities you want plus the recipient’s details, and the owner replies with the total and a bank account number. You transfer the money, and they ship on a scheduled date. Since everything is handmade, it doesn’t go out instantly - you wait a few days.
The minimum order is 15,000 won, with a separate 3,000-won delivery fee. One time I ordered a couple dozen each of financiers and cookies and it came to about 50,000 won including shipping. If choosing flavors feels like too much, just ask for the owner’s recommended set and they’ll put together a nice mix.
Would I go back
Honestly, yes, I’ll keep going. I won’t oversell it as some life-changing find, but at a thousand won a piece for this quality, I’m just glad it’s in the neighborhood.
As long as you account for the wait and the parking, there’s not much to be disappointed about. Locals, do the opening run. Far-away folks, order delivery. Need gifts, get a set. It’s an easy place to enjoy however your situation works out.
Seeing the little 7days from that Guam-dong alley grow into Hayeongdang in front of Dongcheon Station, I’ll admit it makes this old regular a little proud.
Getting there
It’s right in front of Exit 1 of Dongcheon Station on the Daegu elevated line. Step out and the red sign is immediately visible, so you won’t get lost. Coming by car, remember there’s no dedicated lot - plan on the shoulder out front or the nearby alleys.